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Saturday 06 February, 2010

The tour show covers nine biggest cities in China, which are als

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Regarding the media, we selected one mainstream newspaper of each city to give an annual advertorial once a month. There also would be a specific product theme for a monthly issue. The topics have covered summit series, flight series, A5 series and footwear until now. The events consist of road shows and race sponsorship. Road shows at the selected nine biggest cities are now going under scheduled at frequency of one city a month, assorted with local newspapers and TV reports to it. By now, the road shows have been held at Wuhan, Nanjing and Suzhou as scheduled, and have got hot responses by the local people. There are three main parts in a road show: fashion show, THE NORTH FACE camp and interactive game. The fashion show is divided into the first half and the second half, and the interactive game is just in the half time. Four male models and four female models with bronze-colored skin and lusty figure are selected to fit THE NORTH FACE brand image. The interactive game is a small game for the audience to have a chance to win THE NORTH FACE products. Once the first half of the fashion show ends, the host and a model dressed in THE NORTH FACE clothes would stand on the stage. After the host introduces the rule of the game and the clothes the model wearing, the audiences begin to guess the price of the cloth. The one who can tell the exact price of the clothes will get THE NORTH FACE clothes of the same design as the model wearing. THE NORTH FACE camp is always the most interesting and attractive part of the road show. We set up a simulative outdoor surroundings with a small earth slope, a small puddle, a sands pool and a small grassplot. Every two participants would form a group as partners to finish the trip. There will be a backpack, a pair of shoes, a sleeping bag, a mat and some tools for outdoor racing (THE NORTH FACE products). All the participants should wear the shoes, place the equipment in the right place of the backpack and then begin their race. The group finishes the race in the shortest the time will be awarded two THE NORTH FACE backpacks made for the 5th anniversary celebration of THE NORTH FACE in China. Though THE NORTH FACE camp is just a small camp covering about 150 square meters that simulates the outdoor surroundings, it is always the flash point and hottest place of a road show.

News for Friday 05 February, 2010